What if you could slash packaging costs without compromising your brand’s premium look and feel?
For many consumer packaged goods (CPG) brands, packaging isn’t just a container — it’s part of the product experience. But when packaging costs start eating into margins, brands face a difficult trade-off: maintain quality and absorb the hit, or cut corners and risk brand perception.
One high-growth CPG brand decided to do neither. Instead, they partnered with Move Supply Chain to rethink their entire packaging sourcing strategy and within three months, reduced costs by up to 70% while strengthening their supplier network.
The Challenge: Premium Look, Premium Price Tag
The client, a U.S.-based premium CPG company, was struggling with soaring packaging expenses. Relying on a single domestic supplier limited their negotiating power and options for innovation.
Margins were shrinking. Unit economics were tight. And the brand’s premium standards left little room for compromise.
They needed a solution that would reduce costs without diluting quality — and they needed it fast.
The Turning Point: A Strategic Sourcing Overhaul
When the brand partnered with Move Supply Chain, the goal was clear: diversify the supplier base, inject competition into the bidding process, and find scalable vendors who could deliver both value and quality.
Our team started with a deep dive into the brand’s packaging spend and technical specifications. From there, we tapped into our global network of trusted vendors to identify alternative suppliers across key markets.
We then launched a competitive RFQ process, inviting top candidates to quote based on the client’s exact requirements. Cost was a key factor — but not the only one. Each supplier was evaluated for quality assurance, lead time, production capacity, and reliability.
Once we narrowed down the shortlist, our team managed the sampling and testing phase, ensuring that every proposed material met the brand’s premium standards before any switch was made.
The Process: End-to-End Vendor Transition
Throughout the three-month engagement, Move Supply Chain handled every step — from supplier vetting and negotiations to quality validation and onboarding.
We engineered a packaging supply chain that was not only cheaper, but also stronger and more scalable than the brand’s original setup.
Here’s what that looked like in numbers and outcomes:
- Up to 70% cost reduction in 3 months
Introducing competition and negotiating across multiple vendors drove massive savings on primary packaging materials — instantly improving gross margins. - Healthier unit economics
The savings translated into stronger per-unit profitability, giving the brand flexibility to lower prices, reinvest in marketing, or simply protect margin. - Diversified supply base
Moving from a single-supplier model to a multi-vendor network reduced risk exposure and protected the brand from stockouts, price hikes, and production delays. - Unlocked production capacity
New partners offered higher throughput and faster turnaround — key advantages during peak demand seasons.
The Results: Profitable, Scalable, and Resilient
By the end of the project, the brand had transformed its packaging supply chain into a competitive advantage.
Costs dropped sharply. Quality held steady. And for the first time, the brand had multiple high-performing vendors ready to scale with demand.
Instead of spending months navigating international sourcing on their own, the client leveraged Move Supply Chain’s expertise to achieve results in a fraction of the time. The new supply base now serves as a foundation for long-term profitability and resilience.
The Takeaway
In today’s CPG landscape, packaging is one of the most overlooked opportunities for cost optimization. The right sourcing strategy doesn’t just reduce expenses — it strengthens your entire operation.
At Move Supply Chain, we help brands uncover those opportunities, build smarter supplier networks, and turn sourcing into a competitive edge.
Looking to lower packaging costs or diversify your supply chain?
Connect with our team today and see what’s possible.