Supply Chain Moves podcast · Episode 15
The One with Essential Strategies for BFCM Success
With The CEO of a DTC brand. Hosted by Lara Guevara.
Episode summary
Lara talks with the CEO of a DTC brand about preparing for Black Friday and Cyber Monday. They discuss early planning, inventory, marketing and getting the team ready for peak season. It helps e-commerce and DTC brands plan their BFCM season.
What you will learn
- Planning early so the team can adjust in real time during sales
- Balancing overstock and stockout risk in high-demand periods
- Marketing for both customer retention and acquisition
- Giving the team clarity, autonomy and tools for peak season
- Focusing on profitable sales, not only top-line revenue
Want help with this in your business?
Book a free discovery call with the Move team.